1. Consumer Behavior Analysis: Behavioral Economics Meets the Marketplace

   • Gordon R. Foxall
   • Valdimar Sigurdsson

   Introduction to the Special Issue 29 May 2017 Pages: 231 - 238

2. Matching, Demand, Maximization, and Consumer Choice

   • Victoria K. Wells
   • Gordon R. Foxall

   Article 29 May 2017 Pages: 239 - 258

3. Individual Differences in Consumer Buying Patterns: A Behavioral Economic Analysis

   • Paulo R. Cavalcanti
   • Jorge M. Oliveira-Castro
   • Gordon R. Foxall

   Article 29 May 2017 Pages: 259 - 276

4. An Econometric Examination of the Behavioral Perspective Model in the Context of Norwegian Retailing

   • Valdimar Sigurdsson
   • Saeed Kahamseh
   • Gordon R. Foxall

   Article 29 May 2017 Pages: 277 - 294

5. A Test of the Behavioral Perspective Model in the Context of an E-Mail Marketing Experiment

   • Valdimar Sigurdsson
   • R. G. Vishnu Menon
   • Gordon R. Foxall

   Article 29 May 2017 Pages: 295 - 308

6. Gambling in the Public Marketplace: Adaptations to Economic Context

   • Charles A. Lyons

   Article 29 May 2017 Pages: 309 - 322

7. Buy it now and Pay for it Later: An Experimental Study of Student Credit Card use

   • Asle Fagerstrøm
   • Donald A. Hantula

   Article 29 May 2017 Pages: 323 - 332

8. On Motivating Operations at the Point of Online Purchase Setting

   • Asle Fagerstrøm
   • Erik Arntzen

   Article 29 May 2017 Pages: 333 - 344

9. Say-do Correspondence in Brand Choice: Interaction Effects of Past and Current Contingencies

   • Rafael Barreiros Porto
   • Jorge M. Oliveira-Castro

   Article 29 May 2017 Pages: 345 - 362

10. Consumer Behavior Analysis of fair Trade Coffee: Evidence from Field Research

    • Jeanine P. Stratton
    • Matt J. Werner

    Article 29 May 2017 Pages: 363 - 374

11. The Marketing Firm: Operant Interpretation of Corporate Behavior

    • Kevin J. Vella
    • Gordon R. Foxall

    Article 29 May 2017 Pages: 375 - 402

12. Guest Associate Editors & Reviewers

    Article 29 May 2017 Pages: 403 - 406