Volume 46, Issue 1-2

der markt is now archived and no longer receiving submissions with this publisher. All articles published in the journal during its time with Springer will remain fully searchable through our websites.

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Volume 46, Issue 1-2

March 2007

10 articles in this issue

Sehr geehrte leserinnen und leser von der markt
Thomas Salzberger
Arne Floh
Editorial Pages: 2 - 2
der markt special issue on ‘Measurement and Methodological Problems in Marketing Research’
Thomas Salzberger
Editorial Pages: 3 - 5
Validity in market research practice: ‘new’ is not always ‘improved’
Linda Brennan
Jim Camm
Janusz K Tanas
Beiträge Pages: 6 - 16
Ethische und verbraucherpolitische Aspekte sowie Limitationen der Beobachtungen in der internetbasierten Marktforschung
Holger Buxel
Beiträge Pages: 17 - 35
A comparison of affective response to consumption in two contexts
Alexandra Ganglmair-Wooliscroft
Beiträge Pages: 36 - 49
Difficulties with using correlations to determine the relative strength of effects of latent variables
Heribert Gierl
Silke Bambauer
Beiträge Pages: 50 - 60
Messung in der Marketingforschung — Status Quo und Perspektiven
Thomas Salzberger
Beiträge Pages: 61 - 84
Rezension
Ewald Judt
BookReview Pages: 85 - 86
22 to 24 January 2008 Pre conference courses in social measurement course co-ordinator: David Andrich

Call for Papers Pages: 87 - 89
der markt
Rudolf R. Sinkovics
Call for Papers Pages: 90 - 92

Volume 46, Issue 1-2

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