1. The moderating role of social themes in cause-related marketing advertisements

   • Thamaraiselvan Natarajan
   • Daniel Inbaraj Jublee
   • Gladys Stephen

   Original Article 11 October 2018 Pages: 433 - 454

   

2. The importance of the service encounter in influencing identity salience and volunteering behavior in the cultural sector

   • Jodie Kleinschafer
   • Mark Morrison
   • David Dowell

   Original Article 27 September 2018 Pages: 455 - 474

   

3. Factors influencing successful net promoter score adoption by a nonprofit organization: a case study of the Boy Scouts of America

   • Thomas A. Burnham
   • Jeffrey A. Wong

   Original Article 27 October 2018 Pages: 475 - 495

   

4. Place branding: revealing the neglected role of agro food products

   • Celso Lopes
   • João Leitão
   • Juan Rengifo-Gallego

   Original Article 20 October 2018 Pages: 497 - 530

   

5. Volunteers’ perspective on online volunteering - a qualitative approach

   • Filipa Silva
   • Teresa Proença
   • Marisa R. Ferreira

   Original Article 30 October 2018 Pages: 531 - 552

   

6. Are foundations assessing their impact? Concepts, methods and barriers to social impact assessment in Italian foundations

   • Elisa Ricciuti
   • Francesca Calò

   Original Article 29 October 2018 Pages: 553 - 574

   

7. Antecedents and consequences of perceived student employability in Qatar: parental perspective

   • Rima Charbaji El-Kassem
   • Abdellatif Sellami
   • Elmogiera Fadlallh Elsaye Elawad

   Original Article 13 November 2018 Pages: 575 - 589

   

8. Feelings generated by threat appeals in social marketing: text and emoji analysis of user reactions to anorexia nervosa campaigns in social media

   • Rita Ferreira Gomes
   • Beatriz Casais

   Original Article 27 November 2018 Pages: 591 - 607