Volume 13, Issue 2

July 2016

Marketing in higher education

Issue Editor:

6 articles in this issue

Can students’ satisfaction indexes be applied the same way in different countries?
Ramón Álvarez Vaz
Danny Freira
Helena Alves
Original Article 30 April 2016 Pages: 101 - 118
Student’s trust in the university: analyzing differences between public and private higher education institutions in Brazil
Gustavo da Rosa Borges
Maria José Carvalho de Souza Domingues
Rita de Cássia da Silva Cordeiro
Original Article 30 April 2016 Pages: 119 - 135
University social responsibility as antecedent of students’ satisfaction
José Luis Vázquez
Carlota L. Aza
Ana Lanero
Original Article 26 April 2016 Pages: 137 - 149
University social responsibility: a student base analysis in Brazil
M. Isabel Sánchez-Hernández
Emerson W. Mainardes
Original Article 23 April 2016 Pages: 151 - 169
Measuring academic service performance for competitive advantage in tertiary education institutions: the development of the TEdPERF scale
Francisco G. Rodríguez-González
Paulina Segarra
Original Article 29 April 2016 Pages: 171 - 183
The student’s choice based on consumer psychology: an analysis applied to higher education institutions of Brazil
Solange Alfinito
Manoel Brod Siqueira
Claudio V. Torres
Original Article 27 April 2016 Pages: 185 - 201

Search