1. Antecedents and performance outcomes of value-based selling in sales teams: a multilevel, systems theory of motivation perspective

   • Ryan Mullins
   • Bulent Menguc
   • Nikolaos G. Panagopoulos

   Original Empirical Research 08 November 2019 Pages: 1053 - 1074

   

2. Cheaper and smaller or more expensive and larger: how consumers respond to unit price increase tactics that simultaneously change product price and package size

   • Jun Yao
   • Harmen Oppewal
   • Di Wang

   Original Empirical Research 29 January 2020 Pages: 1075 - 1094

   

3. Toward a theory of spirals: the dynamic relationship between organizational pride and customer-oriented behavior

   • Tobias Kraemer
   • Welf H. Weiger
   • Maik Hammerschmidt

   Original Empirical Research 26 February 2020 Pages: 1095 - 1115

   

4. Consumer arrogance and word-of-mouth

   • Ayalla Ruvio
   • Richard P. Bagozzi
   • Richard Spreng

   Original Empirical Research 11 June 2020 Pages: 1116 - 1137

   

5. The interplay between business and personal trust on relationship performance in conditions of market turbulence

   • Stephanie M. Mangus
   • Eli Jones
   • Shrihari Sridhar

   Original Empirical Research 09 May 2020 Pages: 1138 - 1155

   

6. Using product development information to spur the adoption of continuous improvement products

   • Nga N. Ho-Dac
   • Minu Kumar
   • Rebecca J. Slotegraaf

   Original Empirical Research 10 June 2020 Pages: 1156 - 1173

   

7. Successive product generations: financial implications of industry release rhythm alignment

   • Torsten Bornemann
   • Cornelia Hattula
   • Stefan Hattula

   Original Empirical Research 16 November 2019 Pages: 1174 - 1191

   

8. Brand relevance and the effects of product proliferation across product categories

   • Yanhui Zhao
   • Yufei Zhang
   • Roger J. Calantone

   Original Empirical Research 08 June 2020 Pages: 1192 - 1210

   

9. Customer engagement in social media: a framework and meta-analysis

   • Fernando de Oliveira Santini
   • Wagner Junior Ladeira
   • Barry J. Babin

   Review Paper 27 May 2020 Pages: 1211 - 1228

   

10. How CEO/CMO characteristics affect innovation and stock returns: findings and future directions

    • Ya You
    • Shuba Srinivasan
    • Amit Joshi

    Review Paper 03 July 2020 Pages: 1229 - 1253

    

11. Correction to: Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters

    • Anne-Madeleine Kranzbühler
    • Alfred Zerres
    • Peeter W. J. Verlegh

    Correction 29 April 2020 Pages: 1254 - 1256