1. Personality and ad-evoked feelings: The case for extraversion and neuroticism

   • Todd A. Mooradian

   OriginalPaper Pages: 99 - 109

2. Buyer-seller relationships in the procurement of logistical services

   • Robert Dahlstrom
   • Kevin M. McNeilly
   • Thomas W. Speh

   OriginalPaper Pages: 110 - 124

3. Identifying peer mentors in the sales force: An exploratory investigation of willingness and ability

   • Ellen Bolman Pullins
   • Leslie M. Fine
   • Wendy L. Warren

   OriginalPaper Pages: 125 - 136

4. Opinion leaders and opinion seekers: Two new measurement scales

   • Leisa Reinecke Flynn
   • Ronald E. Goldsmith
   • Jacqueline K. Eastman

   OriginalPaper Pages: 137 - 147

5. Assessing hierarchical differences in job-related attitudes and turnover among retail managers

   • Linda K. Good
   • Thomas J. Page
   • Clifford E. Young

   Research Note Pages: 148 - 156

6. Construct validity of spouses’ relative influence measures: An application of the direct product model

   • Robert Madrigal
   • Christopher M. Miller

   Research Note Pages: 157 - 170

7. Book reviews

   • Victoria L. Crittenden
   • Dalmar Fisher
   • Larry D. Compeau

   BookReview Pages: 171 - 183

8. Marketing and the law

   • Anita Cava
   • René Sacasas
   • S. Scott Masin

   OriginalPaper Pages: 184 - 186