1. A value exchange model for the channel of distribution: Implications for management and research

   • Richard Lee Miller
   • William F. Lewis
   • J. Paul Merenski

   OriginalPaper Pages: 1 - 17

2. Measuring coalitions in the industrial buying center

   • Michael H. Morris
   • Wilbur W. Stanton
   • Roger J. Calantone

   OriginalPaper Pages: 18 - 39

3. Determinants of retail profit performance: A consideration of retail marketing strategies

   • J. Joseph Cronin

   OriginalPaper Pages: 40 - 53

4. A longitudinal field test of stockout effects on multi-brand inventories

   • William H. Motes
   • Stephen B. Castleberry

   OriginalPaper Pages: 54 - 68

5. An investigation of the relative efficacy of four alternative approaches to importance-performance analysis

   • John L. Crompton
   • Nicholas A. Duray

   OriginalPaper Pages: 69 - 80

6. The elderly:Still the “invisible and forgotten” market segment

   • Ganesan Visvabharathy
   • David R. Rink

   OriginalPaper Pages: 81 - 100

7. Professionalism and attorney attitudes toward legal service advertising

   • William E. Snizek
   • Kenneth E. Crocker

   OriginalPaper Pages: 101 - 118

8. Image and cost factors in the choice of mental health-care organizations: A causal model

   • Raj Arora
   • S. Tamer Cavusgil

   OriginalPaper Pages: 119 - 129