1. Looking at the age of salespersons

   • Panos Apostolidis

   OriginalPaper Pages: 322 - 331

2. Deal proneness and heavy usage: Merging two market segmentation criteria

   • Edwin C. Hackleman
   • Jacob M. Duker

   OriginalPaper Pages: 332 - 344

3. Foreign environmental factors influencing American consumers' predispositions toward European products

   • Chih-Kang Wang
   • Charles W. Lamb

   OriginalPaper Pages: 345 - 356

4. Consumer response to advertisements for legal services: An empirial analysis

   • Larry R. Lang
   • Ronald B. Marks

   OriginalPaper Pages: 357 - 373

5. A comparative analysis of multiattribute attitude models

   • John H. Lindgren
   • Leonard J. Konopa

   OriginalPaper Pages: 374 - 389

6. A multifactor experiment on the generalizability of direct mail advertising response techniques to mail survey design

   • Taylor E. Little
   • Milton M. Pressley

   OriginalPaper Pages: 390 - 404

7. Energy conservation in the retail sector

   • Ralph M. Roberts

   OriginalPaper Pages: 405 - 415

8. The use of telephone dials as attitude scales: A laboratory experiment

   • Gregory D. Upah
   • Stephen C. Cosmas

   OriginalPaper Pages: 416 - 426

9. Consumer satisfaction as a function of personal competence/efficacy

   • Robert A. Westbrook

   OriginalPaper Pages: 427 - 437