1. Searching for the best price: An experimental look at consumer search effort

   • Bruce H. Allen
   • David R. Lambert

   OriginalPaper Pages: 245 - 257

2. The marketing concept in the U.S. and the USSR: An historical analysis

   • Hiram C. Barksdale
   • William J. Kelly
   • Ian MacFarlane

   OriginalPaper Pages: 258 - 277

3. Dimensions of consumer satisfaction/dissatisfaction with services: The case of electric utilities

   • William O. Bearden
   • Richard M. Durand
   • Jesse E. Tell

   OriginalPaper Pages: 278 - 290

4. Correlates of trustworthiness for celebrities

   • Hershey H. Friedman
   • Michael J. Santeramo
   • Anthony Traina

   OriginalPaper Pages: 291 - 299

5. A prediction study in perceptual and evaluative mapping

   • Arun K. Jain

   OriginalPaper Pages: 300 - 313

6. A longitudinal analysis of information source utilization

   • Elizabeth C. Hirschman

   OriginalPaper Pages: 314 - 324

7. Preliminary tests of a marketing communications model

   • Carlton A. Maile
   • A. H. Kizilbash

   OriginalPaper Pages: 325 - 335

8. Care needed when selecting response inducements in mail surveys of commercial populations

   • Milton M. Pressley

   OriginalPaper Pages: 336 - 343

9. Criteria for the evaluation of product managers—An application of multiple group solution

   • Alladi Venkatesh
   • Clint B. Tankersley

   OriginalPaper Pages: 344 - 354

10. Book reviews

    • Chiou-shuang J. Yan
    • Philip C. Burger
    • Lee D. Dahringer

    BookReview Pages: 355 - 359