1. A perspective on channels

   OriginalPaper 01 January 1978 Pages: 1 - 1

2. Frame of reference for channel classification

   OriginalPaper 01 January 1978 Pages: 1 - 2

3. Stages of channel development in the United States

   OriginalPaper 01 January 1978 Pages: 2 - 2

4. Channels viewed from the manufacturer level

   OriginalPaper 01 January 1978 Pages: 2 - 5

5. Channels viewed from the wholesale level

   OriginalPaper 01 January 1978 Pages: 5 - 5

6. Channels viewed from the retail level

   OriginalPaper 01 January 1978 Pages: 5 - 9

7. Summary of channel developments in the United States

   OriginalPaper 01 January 1978 Pages: 9 - 13

8. Changes in channels of distribution in Italy and West Germany

   OriginalPaper 01 January 1978 Pages: 13 - 13

9. Channel structures in Italy

   OriginalPaper 01 January 1978 Pages: 13 - 19

10. Channel structures in West Germany

    OriginalPaper 01 January 1978 Pages: 19 - 23

11. Similarities with the United States experience

    OriginalPaper 01 January 1978 Pages: 23 - 24

12. Some final thoughts

    OriginalPaper 01 January 1978 Pages: 24 - 28