1. Salesmen-customer interaction: An experimental approach

   • Michael Etgar
   • Arun K. Jain
   • Manoj K. Agarwal

   OriginalPaper Pages: 1 - 11

2. An analysis of experimental buying behavior

   • Fred W. Morgan

   OriginalPaper Pages: 12 - 24

3. Social class differences in the apparel purchase behavior of single, professional black women

   • A. Coskun Samli
   • Enid F. Tozier
   • Doris Yvette Harps

   OriginalPaper Pages: 25 - 38

4. An attitudinal evaluation of hospitals: A determinant attribute and market segmentation study

   • Bruce Seaton
   • Ronald H. Vogel

   OriginalPaper Pages: 39 - 51

5. Social character and the structure of behavioral intention

   • Clint B. Tankersley
   • David R. Lambert

   OriginalPaper Pages: 52 - 60

6. The motivation for grocery store loyal behavior with marketing implications

   • Robert H. Williams

   OriginalPaper Pages: 61 - 69

7. Trading stamps: Their role in today's marketplace

   • Louls E. Boone
   • James C. Johnson
   • George P. Ferry

   OriginalPaper Pages: 70 - 76

8. An empirical investigation of the appropriateness of the product life cycle to municipal library services

   • John L. Crompton
   • Sharon Bonk

   OriginalPaper Pages: 77 - 90

9. Can effort/satisfaction theory explain price/quality relationships?

   • Nessim Hanna

   OriginalPaper Pages: 91 - 100

10. Profiling bankamericard (visa) and master charge holders

    • Douglass K. Hawes
    • W. Wayne Talarzyk
    • Roger D. Blackwell

    OriginalPaper Pages: 101 - 113

11. The use of students as experimental subjects in marketing research

    • Donald E. Vinson
    • William J. Lundstrom

    OriginalPaper Pages: 114 - 125

12. Identifying brand performance by shift-share analysis

    • Bruce Yandle

    OriginalPaper Pages: 126 - 137

13. Book reviews

    • James W. Gentry
    • J. K. Johansson
    • Eric N. Berkowitz

    BookReview Pages: 138 - 142

14. Bibliography

    Announcement Pages: 143 - 149