1. “Trust but verify”? The performance implications of verification strategies in trusting relationships

   • Gregory T. Gundlach
   • Joseph P. Cannon

   Original Empirical Research 26 November 2009 Pages: 399 - 417

   

2. A meta-analysis of gender roles in advertising

   • Martin Eisend

   Original Empirical Research 17 November 2009 Pages: 418 - 440

   

3. Control-based channel governance and relative dependence

   • David I. Gilliland
   • Daniel C. Bello
   • Gregory T. Gundlach

   Original Empirical Research 09 December 2009 Pages: 441 - 455

4. Brand related information as context: the impact of brand name characteristics on memory and choice

   • Sridhar Samu
   • H. Shanker Krishnan

   Original Empirical Research 20 October 2009 Pages: 456 - 470

   

5. The effects of attribute concreteness and prominence on selective processing, choice, and search experience

   • Ying Jiang
   • Girish N. Punj

   Original Empirical Research 09 December 2009 Pages: 471 - 489

   

6. Examining the influence of control and convenience in a self-service setting

   • Joel E. Collier
   • Daniel L. Sherrell

   Original Empirical Research 10 November 2009 Pages: 490 - 509

   

7. Cooperative advertising, pricing strategy and firm performance in the e-marketing age

   • Ruiliang Yan

   Conceptual/Theoretical Paper 18 September 2009 Pages: 510 - 519

   

8. Employees as internal audience: how advertising affects employees’ customer focus

   • Mary Wolfinbarger Celsi
   • Mary C. Gilly

   Original Empirical Research Open access 06 October 2009 Pages: 520 - 529