Retrospective and prospective views on the marketing/finance interface Michael R. HymanIke Mathur OriginalPaper Pages: 390 - 400
The relationship between major-league sports’ official sponsorship announcements and the stock prices of sponsoring firms T. Bettina CornwellStephen W. PruittJohn M. Clark OriginalPaper Pages: 401 - 412
The impact of high-quality firm achievements on shareholder value: Focus on Malcolm Baldrige and J. D. Power and associates awards Siva K. BalasubramanianIke MathurRamendra Thakur OriginalPaper Pages: 413 - 422
The relationship between shareholder wealth effects, diversity, and publicity as a marketing strategy Vivek K. PandeyKevin J. ShanahanScott W. Hansen OriginalPaper Pages: 423 - 431
Capital market impact of product marketing strategy: Evidence from the relationship between advertising expenses and cost of capital Manohar SinghSheri FairclothAli Nejadmalayeri OriginalPaper Pages: 432 - 444
Market valuation models of the effect of advertising and promotional spending: A review and meta-analysis Margy P. ConcharMelvin R. CraskGeorge M. Zinkhan ReviewPaper Pages: 445 - 460
Environmental marketing strategy and firm performance: Effects on new product performance and market share William E. BakerJames M. Sinkula OriginalPaper Pages: 461 - 475
How does financial performance affect marketing? Studying the marketing-finance relationship from a dynamic perspective Mitchell J. LovettJason B. MacDonald OriginalPaper Pages: 476 - 485
Blowing bubbles: Heuristics and biases in the run-up of stock prices Joseph JohnsonGerard J. Tellis OriginalPaper Pages: 486 - 503
Using a customer-Level marketing strategy to enhance firm performance: A review of theoretical and empirical evidence V. KumarJ. Andrew Petersen ReviewPaper Pages: 504 - 519
Export marketing, interfunctional interactions, and performance consequences John W. CadoganSanna SundqvistKaisu Puumalainen Articles Pages: 520 - 535
An attitude-behavior model of salespeople’s customer orientation Ruth Maria StockWayne D. Hoyer Articles Pages: 536 - 552
Control systems’ effect on attributional processes and sales outcomes: A cybernetic information-processing perspective Eric FangKenneth R. EvansTimothy D. Landry Articles Pages: 553 - 574
Situation variation in consumers’ media channel consideration Sonja WendelBenedict G. C. Dellaert OriginalPaper Pages: 575 - 584
Interactivity in the electronic marketplace: An exposition of the concept and implications for research Manjit S. YadavRajan Varadarajan Articles Pages: 585 - 603
The evolution of consumer knowledge and sources of information: Hungary in transition Robin A. CoulterLinda L. PriceCamelia Micu Articles Pages: 604 - 619
Categorizing cognitive responses: An empirical investigation of the cognitive intent congruency between independent raters and original subject raters Karin BraunsbergerR. Brian BucklerDavid J. Ortinau Articles Pages: 620 - 632
