1. Customer response capability in a sense-and-respond era: The role of customer knowledge process

   • Satish Jayachandran
   • Kelly Hewett
   • Peter Kaufman

   OriginalPaper Pages: 219 - 233

2. A three-component model of customer commitment to service providers

   • Harvir S. Bansal
   • P. Gregory Irving
   • Shirley F. Taylor

   OriginalPaper Pages: 234 - 250

3. Product-, corporate-, and country-image dimensions and purchase behavior: A multicountry analysis

   • Ming-Huei Hsieh
   • Shan-Ling Pan
   • Rudy Setiono

   OriginalPaper Pages: 251 - 270

4. The theoretical underpinnings of customer asset management: A framework and propositions for future research

   • Ruth N. Bolton
   • Katherine N. Lemon
   • Peter C. Verhoef

   OriginalPaper Pages: 271 - 292

5. Customer value, satisfaction, loyalty, and switching costs: An illustration from a business-to-business service context

   • Shun Yin Lam
   • Venkatesh Shankar
   • Bvsan Murthy

   OriginalPaper Pages: 293 - 311

6. Firm-to-firm and interpersonal relationships: Perspectives from advertising agency account managers

   • Diana L. Haytko

   OriginalPaper Pages: 312 - 328

7. The role of contingency awareness, involvement, and need for cognition in attitude formation

   • Randi Priluck
   • Brian D. Till

   OriginalPaper Pages: 329 - 344

8. Testing a negotiation model on Canadian Anglophone and Mexican exporters

   • Alma Mintu-Wimsatt
   • John L. Graham

   OriginalPaper Pages: 345 - 356

9. Multigeneration innovation diffusion and intergeneration time: A cautionary note

   • Christophe Van den Bulte

   Research Notes Pages: 357 - 360

10. Intergeneration time effects

    • Jae H. Pae
    • Donald R. Lehmann

    Research Notes Pages: 361 - 362

11. Special Issue ofJournal of the Academy of Marketing Science on “The Marketing/Finance Interface”

    Call for Papers Pages: 363 - 363