1. Intraorganizational determinants of key account management effectiveness

   • John P. Workman
   • Christian Homburg
   • Ove Jensen

   OriginalPaper Pages: 3 - 21

2. Consumer perceptions of product variants positioned on atypical attributes

   • Kalpesh Kaushik Desai
   • S. Ratneshwar

   OriginalPaper Pages: 22 - 35

3. Multigeneration innovation diffusion: The impact of intergeneration time

   • Jae H. Pae
   • Donald R. Lehmann

   OriginalPaper Pages: 36 - 45

4. Investigating industry context effects in consumer-firm relationships: Preliminary results from a dispositional approach

   • Edwin Nijssen
   • Jagdip Singh
   • Hartmut Holzmüeller

   OriginalPaper Pages: 46 - 60

5. An empirical study of innate consumer innovativeness, personal characteristics, and new-product adoption behavior

   • Subin Im
   • Barry L. Bayus
   • Charlotte H. Mason

   OriginalPaper Pages: 61 - 73

6. Market-focused strategic flexibility: Conceptual advances and an integrative model

   • Jean L. Johnson
   • Ruby Pui-Wan Lee
   • Bianca Grohmann

   OriginalPaper Pages: 74 - 89

7. Reviews of books

   • Peggy Cunningham
   • Stephen Brown
   • Scoot R. Colwell

   BookReview Pages: 90 - 96

8. Marketing and the law

   • Ann Morales Olazábal
   • Anita Cava
   • Adam Epstein

   Announcement Pages: 97 - 100