1. From the editor

   • P. Rajan Varadarajan

   EditorialNotes Pages: 285 - 285

2. Marketing to and serving customers through the internet: An overview and research agenda

   • A. Parasuraman
   • George M. Zinkhan

   OriginalPaper Pages: 286 - 295

3. Marketing strategy and the internet: An organizing framework

   • P. Rajan Varadarajan
   • Manjit S. Yadav

   OriginalPaper Pages: 296 - 312

4. Managing and measuring relational equity in the network economy

   • Mohanbir Sawhney
   • Jeff Zabin

   OriginalPaper Pages: 313 - 332

5. U-commerce: Expanding the universe of marketing

   • Richard T. Watson
   • Leyland F. Pitt
   • George M. Zinkhan

   OriginalPaper Pages: 333 - 347

6. Exploring the implications of m-commerce for markets and marketing

   • Sridhar Balasubramanian
   • Robert A. Peterson
   • Sirkka L. Jarvenpaa

   OriginalPaper Pages: 348 - 361

7. Service quality delivery through web sites: A critical review of extant knowledge

   • Valarie A. Zeithaml
   • A. Parasuraman
   • Arvind Malhotra

   ReviewPaper Pages: 362 - 375

8. From consumer response to active consumer: Measuring the effectiveness of interactive media

   • David W. Stewart
   • Paul A. Pavlou

   OriginalPaper Pages: 376 - 396

9. Cross-cultural and cognitive aspects of web site navigation

   • David Luna
   • Laura A. Peracchio
   • María D. de Juan

   OriginalPaper Pages: 397 - 410

10. Technology and the customer interface: What consumers want in the physical and virtual store

    • Raymond R. Burke

    OriginalPaper Pages: 411 - 432

11. Can price dispersion in online markets be explained by differences in e-tailer service quality?

    • Xing Pan
    • Brian T. Ratchford
    • Venkatesh Shankar

    OriginalPaper Pages: 433 - 445

12. The impact of shopbots on electronic markets

    • Michael D. Smith

    OriginalPaper Pages: 446 - 454

13. The customer economics of internet privacy

    • Roland T. Rust
    • P. K. Kannan
    • Na Peng

    OriginalPaper Pages: 455 - 464

14. What attracts customers to online stores, and what keeps them coming back?

    • David J. Reibstein

    OriginalPaper Pages: 465 - 473

15. The dot.com retail failures of 2000: Were there any winners?

    • Vijay Mahajan
    • Raji Srinivasan
    • Jerry Wind

    OriginalPaper Pages: 474 - 486

16. The e-marketing mix: A contribution of the e-tailing wars

    • Kirthi Kalyanam
    • Shelby McIntyre

    OriginalPaper Pages: 487 - 499

17. The impact of internet exchanges on business-to-business distribution

    • Das Narayandas
    • Mary Caravella
    • John Deighton

    OriginalPaper Pages: 500 - 505

18. Online reverse auctions: Issues, themes, and prospects for the future

    • Sandy D. Jap

    OriginalPaper Pages: 506 - 525

19. Cumulative bibliography

    Announcement Pages: 528 - 534