1. Canada: Obstacles and opportunities

   • Peter M. Banting
   • Randolph E. Ross

   OriginalPaper Pages: 1 - 19

2. Interface of marketing and R&D personnel in the product innovation stream

   • M. James Dunn
   • Boyd M. Harnden

   OriginalPaper Pages: 20 - 33

3. Consideration of context differences in product evaluation and market segmentation

   • Thomas P. Hustad
   • Charles S. Mayer
   • Thomas W. Whipple

   OriginalPaper Pages: 34 - 47

4. A canadian replication of Mason Haire's ‘shopping list’ study

   • George S. Lane
   • Gayne L. Watson

   OriginalPaper Pages: 48 - 59

5. Source and message content credibility in retail advertisements

   • G. H. G. McDougall
   • J. N. Fry

   OriginalPaper Pages: 60 - 68

6. Market segmentation, advertising and the concept of communication systems

   • Bent Stidsen

   OriginalPaper Pages: 69 - 84

7. Determinant attribute segmentation

   • Robert W. Sweitzer

   OriginalPaper Pages: 85 - 98

8. Sales force specialization

   • Ronald E. Turner

   OriginalPaper Pages: 99 - 108

9. Spending attitudes of consumers: Pilot studies in French and English Canada

   • Robert G. Wyckham

   OriginalPaper Pages: 109 - 118