1. Contracts, norms, and plural form governance

   • Joseph P. Cannon
   • Ravi S. Achrol
   • Gregory T. Gundlach

   OriginalPaper Pages: 180 - 194

2. An examination of selected marketing mix elements and brand equity

   • Boonghee Yoo
   • Naveen Donthu
   • Sungho Lee

   OriginalPaper Pages: 195 - 211

3. Interimistic relational exchange: Conceptualization and propositional development

   • C. Jay Lambe
   • Robert E. Spekman
   • Shelby D. Hunt

   OriginalPaper Pages: 212 - 225

4. Determinants of sports sponsorship response

   • Richard Speed
   • Peter Thompson

   OriginalPaper Pages: 226 - 238

5. The effect of market orientation on product innovation

   • Bryan A. Lukas
   • O. C. Ferrell

   OriginalPaper Pages: 239 - 247

6. The influence of cause-related marketing on consumer choice: Does one good turn deserve another?

   • Michael J. Barone
   • Anthony D. Miyazaki
   • Kimberly A. Taylor

   OriginalPaper Pages: 248 - 262

7. An integrated model of sales managers’ communication practices

   • Mark C. Johlke
   • Dale F. Duhan
   • Robert W. Wilkes

   OriginalPaper Pages: 263 - 277

8. The effects of extrinsic product cues on consumers’ perceptions of quality, sacrifice, and value

   • R. Kenneth Teas
   • Sanjeev Agarwal

   Research Note Pages: 278 - 290

9. The role of slotting fees and introductory allowances in retail buyers’ new-product acceptance decisions

   • J. Chris White
   • Lisa C. Troy
   • R. Nicholas Gerlich

   Research Note Pages: 291 - 298

10. Development and validation of scales to measure attitudes influencing monetary donations to charitable organizations

    • Deborah J. Webb
    • Corliss L. Green
    • Thomas G. Brashear

    Research Note Pages: 299 - 309

11. Reviews of books

    • Victoria L. Crittenden
    • Maria Sannella
    • Michael Brady

    BookReview Pages: 310 - 315

12. Marketing and the law

    • Ann C. Morales
    • Anita Cava
    • Debra Burke

    Announcement Pages: 316 - 320