1. Gender, income differences, and marketing: Examining the “earnings gap” in three areas of marketing

   • Pamela L. Kiecker
   • Shelby D. Hunt
   • Lawrence B. Chonko

   OriginalPaper Pages: 77 - 82

2. An application and extension of a multidimensional ethics scale to selected marketing practices and marketing groups

   • R. Eric Reidenbach
   • Donald P. Robin
   • Lyndon Dawson

   OriginalPaper Pages: 83 - 92

3. Segmenting corporate exporting activities: Sporadic versus regular exporters

   • Saeed Samiee
   • Peter G. P. Walters

   OriginalPaper Pages: 93 - 104

4. Impact of country-of-origin cues on consumer judgments in multi-cue situations: a covariance analysis

   • Marjorie Wall
   • John Liefeld
   • Louise A. Heslop

   OriginalPaper Pages: 105 - 113

5. Quality uncertainty, brand reliance, and dissipative advertising

   • Cynthia Fraser Hite
   • Robert E. Hite
   • Tamra Minor

   OriginalPaper Pages: 115 - 121

6. Competitive context and price as moderators of country of origin preferences

   • Victor V. Cordell

   OriginalPaper Pages: 123 - 128

7. Analyzing interpersonal communications in industrial marketing negotiations

   • Joe F. Alexander
   • Patrick L. Schul
   • Emin Babakus

   OriginalPaper Pages: 129 - 139

8. Mnemonics in marketing: a pedagogical tool

   • Naresh K. Malhotra

   OriginalPaper Pages: 141 - 149

9. Book reviews

   • Lynn R. Kahle
   • Benny Barak

   BookReview Pages: 151 - 153