1. The evolving marketing concept, competitive intensity and organizational performance

   • Robert F. Lusch
   • Gene R. Laczniak

   OriginalPaper Pages: 1 - 11

2. An evaluation of progress in the development of a definition of marketing

   • O. C. Ferrell
   • George H. Lucas

   OriginalPaper Pages: 12 - 23

3. A multivariate analysis of responses to dissatisfaction

   • Marsha L. Richins

   OriginalPaper Pages: 24 - 31

4. Task complexity and contingent information processing in the case of couple’s decision making

   • Chankon Kim
   • Majeed Khoury

   OriginalPaper Pages: 32 - 43

5. The halo effect in store image measurement

   • Bob T. W. Wu
   • Susan M. Petroshius

   OriginalPaper Pages: 44 - 51

6. Socialization effects of retail work experience on shopping orientations

   • William R. Darden
   • Roy D. Howell

   OriginalPaper Pages: 52 - 63

7. Magnitude scaling of the dependent variable in decompositional multiattribute preference models

   • R. Kenneth Teas

   OriginalPaper Pages: 64 - 73

8. Do source and anonymity affect mail survey results?

   • Gerald Albaum

   OriginalPaper Pages: 74 - 81

9. Using empirical data to investigate the likelihood of brands being admitted or readmitted into an established evoked set

   • Robert J. Sutton

   Research Notes Pages: 82 - 89