Examining retail image before and after a repositioning strategy Phillip E. DownsJoel B. Haynes OriginalPaper Pages: 1 - 24
Situational factors affecting Preschoolers' responses to advertising T. K. Clarke OriginalPaper Pages: 25 - 40
A structural assessment of the original and a modified version of the CAD scale Gary L. SullivanP. J. O'Connor OriginalPaper Pages: 41 - 51
An empirical examination of the assumed job tenure-vocational maturity linkage in the industrial sales force Alan J. DubinskyThomas N. IngramCharles H. Fay OriginalPaper Pages: 52 - 62
Validity and reliability of the confirmation of expectations paradigm as a determinant of consumer satisfaction Ved Prakash OriginalPaper Pages: 63 - 76
Strategies for tangibilizing retail services: An assessment Kathleen A. KrentlerJoseph P. Guiltinan OriginalPaper Pages: 77 - 92
A longitudinal view of women's role portrayal in television advertising Marjorie CaballeroPaul J. Solomon OriginalPaper Pages: 93 - 108
Modeling market share: A study of the Japanese and U.S. performance in the U.S. auto market Andreas W. Falkenberg OriginalPaper Pages: 145 - 160
Consumer responses to generic products Lester A. NeidellLouis E. BooneJames W. Cagley OriginalPaper Pages: 161 - 176
An application of a segmentation design based on a hybrid of canonical correlation and simple crosstabulation Steven P. SchnaarsLeon G. Schiffman OriginalPaper Pages: 177 - 189
