1. The influences of inherent risk and information acquisition on consumer risk reduction strategies

   • Geoffrey P. Lantos

   OriginalPaper Pages: 358 - 381

2. The impact of alternative consumer education strategies on safety knowledge and behavior

   • Irvin D. Reid
   • David F. Preusser

   OriginalPaper Pages: 382 - 403

3. Strategic market planning in the commercial airline industry

   • Ronald L. Zallocco
   • Donald W. Scotton
   • David A. Jeresko

   OriginalPaper Pages: 404 - 416

4. Methodological problems in the comparative analysis of international marketing systems

   • Lothar G. Winter
   • Charles R. Prohaska

   OriginalPaper Pages: 417 - 432

5. Applying marketing strategy to private source grantsmanship

   • Keith T. Stephens
   • Myron J. Leonard
   • John J. Manock

   OriginalPaper Pages: 433 - 437

6. Student surrogates in consumer research

   • Richard F. Beltramini

   OriginalPaper Pages: 438 - 443

7. Advertising and male nudity: An experimental investigation

   • R. Eric Reidenbach
   • Ken W. McCleary

   OriginalPaper Pages: 444 - 454

8. Addressing procedures as a mail survey response inducement technique

   • Linda L. Neider
   • Paul K. Sugrue

   OriginalPaper Pages: 455 - 460