1. Selecting research firms from which to get proposals

   • A. B. Blankenship
   • R. F. Barker

   OriginalPaper Pages: 81 - 89

2. Qualitative values into quantitative measures: Marketing decisions applications

   • N. L. Enrick

   OriginalPaper Pages: 90 - 99

3. The government and the market place: An evaluation of the FTC

   • Carl L. Figliola
   • Stanley B. Klein

   OriginalPaper Pages: 100 - 109

4. New dimensions in unhidden persuasion

   • Harold S. Gorschman

   OriginalPaper Pages: 110 - 118

5. Utilization of graph theory and dynamic programming as substitutes for decision trees

   • Ross H. Johnson
   • Paul R. Winn

   OriginalPaper Pages: 119 - 127

6. A brief note on the history of fashion

   • Richard A. Lancioni

   BriefCommunication Pages: 128 - 131

7. The invisible backhand or the “New marketing concept” must be turning Adam Smith in his grave

   • E. Laird Landon

   OriginalPaper Pages: 132 - 137

8. The consequences of public and private research and development

   • Don R. Leet
   • John A. Shaw

   OriginalPaper Pages: 138 - 147

9. The theory of double jeopardy

   • Claude R. Martin

   OriginalPaper Pages: 148 - 155

10. Exploring deception and puffery in television advertising

    • Steven Eli Permut
    • James E. Haefner

    OriginalPaper Pages: 156 - 166

11. Advertising’s image —U.S. and Yugoslavia

    • Jagdish N. Sheth
    • Milan Smiljanic

    OriginalPaper Pages: 167 - 179

12. Rx small retailer survival: Community demand analysis

    • Louis H. Vorzimer

    OriginalPaper Pages: 180 - 188