What customer information should companies use for customer relationship management? Practical insights from empirical research Kerstin ReimerJan U. Becker State-of-the-Art 08 January 2015 Pages: 149 - 182
Why do people participate in Web surveys? Applying survey participation theory to Internet survey data collection Florian Keusch State-of-the-Art 09 January 2015 Pages: 183 - 216