1. Modeling Simultaneity in Survey Data

   • Timothy J. Gilbride
   • Sha Yang
   • Greg M. Allenby

   OriginalPaper Pages: 311 - 335

2. How Verifiable Cheap-Talk Can Communicate Unverifiable Information

   • Robert Bloomfield
   • Vrinda Kadiyali

   OriginalPaper Pages: 337 - 363

3. Solving and Testing for Regressor-Error (in)Dependence When no Instrumental Variables are Available: With New Evidence for the Effect of Education on Income

   • Peter Ebbes
   • Michel Wedel
   • Ton Steerneman

   OriginalPaper Pages: 365 - 392

4. Bridge, Focus, Attack, or Stimulate: Retail Category Management Strategies with a Store Brand

   • Rex Du
   • Eunkyu Lee
   • Richard Staelin

   OriginalPaper Pages: 393 - 418