Combinatorial Optimization Approaches to Constrained Market Segmentation: An Application to Industrial Market Segmentation Wayne S. DeSarboDouglas Grisaffe OriginalPaper Pages: 115 - 134
Family Members' Projections of Each Other's Preference and Influence: A Two-Stage Conjoint Approach Benedict G.C. DellaertMia ProdigalidadJordan J. Louviere OriginalPaper Pages: 135 - 145
Quantity Discounts, Manufacturer and Channel Profit Maximization: Impact of Retailer Heterogeneity Subramanian BalachanderKannan Srinivasan OriginalPaper Pages: 169 - 179
The Effect of Parent Brand Experience on Line Extension Trial and Repeat Purchase Byung-Do KimMary W. Sullivan OriginalPaper Pages: 181 - 193
A Cross-Validity Comparison of Conjoint Analysis and Choice Models at Different Levels of Aggregation William L. MooreJason Gray-LeeJordan J. Louviere OriginalPaper Pages: 195 - 207
The Role of Brand Names and Visual Cues in Enhancing Memory for Consumer Packaged Goods J. Colleen MccrackenM. Carole Macklin OriginalPaper Pages: 209 - 226