Attribute Elicitation in Marketing Research: A Comparison of Three Procedures JAN-BENEDICT STEENKAMPHANS VAN TRIJP OriginalPaper Pages: 153 - 165
Does It Matter How Price Promotions Are Operationalized? RICHARD BRIESCH OriginalPaper Pages: 167 - 181
A Cross-Category Analysis of Shelf-Space Allocation, Product Variety, and Retail Margins JEONGWEN CHIANGRONALD WILCOX OriginalPaper Pages: 183 - 191
Price Elasticity Dynamics over the Product Life Cycle: A Study of Consumer Durables PHILIP PARKERRAMYA NEELAMEGHAM OriginalPaper Pages: 205 - 216
A Regret Theory Approach to Assessing Consumer Satisfaction KIMBERLY TAYLOR OriginalPaper Pages: 229 - 238
Measuring the Importance of Positive Constructs: A Test of Alternative Rating Procedures JOHN MCCARTYL. J. SHRUM OriginalPaper Pages: 239 - 250