Examining the impact of celebrity endorsements across consumer segments: an empirical study of Tiger Woods’ endorsement effect on golf equipment Timothy P. Derdenger OriginalPaper 03 May 2018 Pages: 123 - 136
The message in the box: how exposure to money affects charitable giving Ahmet EkiciAminreza Shiri OriginalPaper 22 April 2018 Pages: 137 - 149
How reviewers’ use of profanity affects perceived usefulness of online reviews Michael HairTimucin Ozcan OriginalPaper 22 May 2018 Pages: 151 - 163
Effects of physical cleansing on subsequent unhealthy eating Jungkeun KimJae-Eun KimJongwon Park OriginalPaper 09 May 2018 Pages: 165 - 176
Harnessing the creative potential of consumers: money, participation, and creativity in idea crowdsourcing Oguz Ali Acar OriginalPaper Open access 26 April 2018 Pages: 177 - 188
Spatial heterogeneity of country-of-origin effects within a country: analysis of online review ratings in the US car market Minyoung KimSunghoon KimJongkuk Lee OriginalPaper 26 February 2018 Pages: 189 - 205
The effect of control priming on irresponsible financial behavior Mohammed El HazzouriKelley J. Main OriginalPaper 11 May 2018 Pages: 207 - 223
The 101 calorie mini pack: the interaction between numerical and verbal marketing cues Elizabeth A. MintonRichie L. LiuChristopher T. Lee OriginalPaper 07 May 2018 Pages: 225 - 239
Implicit and explicit preferences for brand name sounds Ruth PogacarMichal KourilJames J. Kellaris OriginalPaper 11 May 2018 Pages: 241 - 259
Penny wise and pound foolish? How thinking style affects price cognition Lingjiang Lora TuChris Pullig OriginalPaper 26 May 2018 Pages: 261 - 273