Volume 26, Issue 3

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September 2015

Special Issue on Asian Markets and Consumers

Issue Editor:

Bernd Schmitt

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13 articles in this issue

Measure twice and cut once: the carpenter’s rule still applies
Wagner A. Kamakura
OriginalPaper 27 April 2014 Pages: 237 - 243
Appropriate use of single-item measures is here to stay
Lars Bergkvist
OriginalPaper 17 September 2014 Pages: 245 - 255
On the limits of research rigidity: the number of items in a scale
Ulf Böckenholt
Donald R. Lehmann
BriefCommunication 05 May 2015 Pages: 257 - 260
The “new wave” in studying Asian markets and consumers
Bernd Schmitt
EditorialNotes 22 April 2015 Pages: 261 - 264
They are not all same: variations in Asian consumers’ value perceptions of luxury brands
Paurav Shukla
Jaywant Singh
Madhumita Banerjee
OriginalPaper 06 February 2015 Pages: 265 - 278
Conspicuous consumption and income inequality in an emerging economy: evidence from India
Saravana Jaikumar
Ankur Sarin
OriginalPaper 04 February 2015 Pages: 279 - 292
Consumer store choice in Asian markets
Yusong Wang
David R. Bell
OriginalPaper 10 April 2015 Pages: 293 - 308
Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia: a large-scale field investigation
Emanuel de Bellis
Christian Hildebrand
Andreas Herrmann
OriginalPaper 08 February 2015 Pages: 309 - 320
The Korean language and the effects of its honorifics system in advertising: deferential vs. informal speech as regulatory prime on persuasive impact
Jin K. Han
Yong Seok Sohn
Kun Woo Yoo
OriginalPaper 08 February 2015 Pages: 321 - 333
The case of wine: understanding Chinese gift-giving behavior
Ye Yang
Angela Paladino
OriginalPaper 17 February 2015 Pages: 335 - 361
Celebrity endorsements and women consumers in India: how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
Subhadip Roy
Abhijit Guha
Abhijit Biswas
OriginalPaper 04 February 2015 Pages: 363 - 376
Examining the effect of cultural congruence, processing fluency, and uncertainty avoidance in online purchase decisions in the U.S. and Korea
Dongwoo Ko
Yuri Seo
Sang-Uk Jung
OriginalPaper 12 February 2015 Pages: 377 - 390
Do you really feel happy? Some implications of Voice Emotion Response in Mandarin Chinese
Wan-Chen Wang
Charles S. Chien
Luiz Moutinho
OriginalPaper 08 February 2015 Pages: 391 - 409

Volume 26, Issue 3

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