The effects of advertisement picture likeability on information search and brand choice Carl ObermillerAlan G. Sawyer OriginalPaper 17 June 2010 Pages: 101 - 113
How humor in advertising works: A meta-analytic test of alternative models Martin Eisend OriginalPaper 13 May 2010 Pages: 115 - 132
A threshold model for respondent heterogeneity Sandeep R. ChandukalaSylvia Long-TolbertGreg M. Allenby OriginalPaper 16 April 2010 Pages: 133 - 146
The value of celebrity endorsements: A stock market perspective Haina DingAlexander E. MolchanovPhilip A. Stork OriginalPaper 08 June 2010 Pages: 147 - 163
The role of brands in recruitment: A mixed-brand strategy approach John KimKenneth M. YorkJeen-Su Lim OriginalPaper 15 June 2010 Pages: 165 - 179
The out-of-region bias: Distance estimations based on geographic category membership Caglar IrmakRebecca Walker NaylorWilliam O. Bearden OriginalPaper 16 July 2010 Pages: 181 - 196
Detecting the impact of market factors on sales takeoff times of analog cellular telephones Towhidul IslamNigel Meade OriginalPaper 13 April 2010 Pages: 197 - 212