1. Consideration, choice, and classifying loyalty

   • Andres Terech
   • Randolph E. Bucklin
   • Donald G. Morrison

   OriginalPaper 24 October 2008 Pages: 209 - 225

   

2. Private labels and new product development

   • Chyi-Mei Chen
   • Shan-Yu Chou
   • I-Huei Wu

   OriginalPaper 06 May 2009 Pages: 227 - 243

3. The effect of experience on Internet auction bidding dynamics

   • Xin Wang
   • Ye Hu

   OriginalPaper 04 February 2009 Pages: 245 - 261

   

4. An investigation into gambling purchases using the NBD and NBD–Dirichlet models

   • Desmond Lam
   • Richard Mizerski

   OriginalPaper 11 March 2009 Pages: 263 - 276

5. Competitive reasons for the Name-Your-Own-Price channel

   • Scott Fay

   OriginalPaper 06 February 2009 Pages: 277 - 293

   

6. The effects of entrepreneurial orientation, market orientation, and marketing subunit influence on firm performance

   • Omar Merlo
   • Seigyoung Auh

   OriginalPaper 25 March 2009 Pages: 295 - 311

   

7. Gender differences in new brand name response

   • Richard R. Klink

   OriginalPaper 29 October 2008 Pages: 313 - 326