Information processing and innovative choice William T. Ross Jr.Thomas S. Robertson OriginalPaper Pages: 87 - 97
The impact of free and exaggerated prices on perceived quality of services Gerald J. GornDavid K. TseCharles B. Weinberg OriginalPaper Pages: 99 - 110
Explaining the marketing effort of professional service providers: An exploratory study Paul N. BloomWilliam R. Smith Jr.Richard Blackburn OriginalPaper Pages: 111 - 127
Simultaneous multidimensional unfolding and cluster analysis: An investigation of strategic groups Wayne DesarboKamel JedidiDan Schendel OriginalPaper Pages: 129 - 146
The covariates of regularity in purchase timing Kapil BawaAvijit Ghosh OriginalPaper Pages: 147 - 157
Measuring the hedonic and utilitarian sources of consumer attitudes Rajeev BatraOlli T. Ahtola OriginalPaper Pages: 159 - 170