Modeling Marketing Dynamics by Time Series Econometrics Koen PauwelsImran CurrimPrasad Naik OriginalPaper 01 January 2005 Pages: 167 - 183
The Process of Consumer Reactions to Possession Threats and Losses in a Natural Disaster Denise E. DeLormeGeorge M. ZinkhanScott C. Hagen OriginalPaper 01 January 2005 Pages: 185 - 199
How Consumers’ Attitudes Toward Direct-to-Consumer Advertising of Prescription Drugs Influence Ad Effectiveness, and Consumer and Physician Behavior Michal HerzensteinSanjog MisraSteven S. Posavac OriginalPaper 01 January 2005 Pages: 201 - 212
Variety-Seeking and Time of Day: Why Leader Brands Hope Young Adults Shop in the Afternoon, but Follower Brands Hope for Morning Harper A. Roehm Jr.Michelle L. Roehm OriginalPaper 01 January 2005 Pages: 213 - 221
Assessing Industrial Buyer Preferences: Using the Swait-Louviere Test to Test the Key Informant Assumption David E. Hansen OriginalPaper 01 January 2005 Pages: 223 - 236