Introduction to the Special Issue on Choice Modeling Tülin ErdemRuss Winer OriginalPaper Pages: 157 - 162
Hybrid Choice Models: Progress and Challenges Moshe Ben-AkivaDaniel McfaddenMarcela A. Munizaga OriginalPaper Pages: 163 - 175
Dissecting the Random Component of Utility Jordan LouviereDeborah StreetTony Marley OriginalPaper Pages: 177 - 193
Context Dependence and Aggregation in Disaggregate Choice Analysis Joffre SwaitWiktor AdamowiczRoger Tourangeau OriginalPaper Pages: 195 - 205
Structural Applications of the Discrete Choice Model Jean-PIerre DubÉ (CHAIR)Pradeep ChintaguntaYing Zhao OriginalPaper Pages: 207 - 220
Inferring Market Structure from Customer Response to Competing and Complementary Products Terry ElrodGary J. RussellVenkatesh Shankar OriginalPaper Pages: 221 - 232
Market Segmentation Research: Beyond Within and Across Group Differences Greg AllenbyGeraldine FennellSha Yang OriginalPaper Pages: 233 - 243
Choice and the Internet: From Clickstream to Research Stream Randolph E. BucklinJames M. LattinJoel Steckel OriginalPaper Pages: 245 - 258
High Stakes Decision Making: Normative, Descriptive and Prescriptive Considerations Howard KunreutherRobert MeyerRobin Hogarth OriginalPaper Pages: 259 - 268
Non-Conscious Influences on Consumer Choice Gavan J. FitzsimonsJ. Wesley HutchinsonNader T. Tavassoli OriginalPaper Pages: 269 - 279
Auctions: Research Opportunities in Marketing Dipankar ChakravartiEric GreenleafRami Zwick OriginalPaper Pages: 281 - 296
Consumer Control and Empowerment: A Primer Luc WathieuLyle BrennerGeorge Wu OriginalPaper Pages: 297 - 305