1. Introduction to the Special Issue on Choice Modeling

   • Tülin Erdem
   • Russ Winer

   OriginalPaper Pages: 157 - 162

2. Hybrid Choice Models: Progress and Challenges

   • Moshe Ben-Akiva
   • Daniel Mcfadden
   • Marcela A. Munizaga

   OriginalPaper Pages: 163 - 175

3. Dissecting the Random Component of Utility

   • Jordan Louviere
   • Deborah Street
   • Tony Marley

   OriginalPaper Pages: 177 - 193

4. Context Dependence and Aggregation in Disaggregate Choice Analysis

   • Joffre Swait
   • Wiktor Adamowicz
   • Roger Tourangeau

   OriginalPaper Pages: 195 - 205

5. Structural Applications of the Discrete Choice Model

   • Jean-PIerre DubÉ (CHAIR)
   • Pradeep Chintagunta
   • Ying Zhao

   OriginalPaper Pages: 207 - 220

6. Inferring Market Structure from Customer Response to Competing and Complementary Products

   • Terry Elrod
   • Gary J. Russell
   • Venkatesh Shankar

   OriginalPaper Pages: 221 - 232

7. Market Segmentation Research: Beyond Within and Across Group Differences

   • Greg Allenby
   • Geraldine Fennell
   • Sha Yang

   OriginalPaper Pages: 233 - 243

8. Choice and the Internet: From Clickstream to Research Stream

   • Randolph E. Bucklin
   • James M. Lattin
   • Joel Steckel

   OriginalPaper Pages: 245 - 258

9. High Stakes Decision Making: Normative, Descriptive and Prescriptive Considerations

   • Howard Kunreuther
   • Robert Meyer
   • Robin Hogarth

   OriginalPaper Pages: 259 - 268

10. Non-Conscious Influences on Consumer Choice

    • Gavan J. Fitzsimons
    • J. Wesley Hutchinson
    • Nader T. Tavassoli

    OriginalPaper Pages: 269 - 279

11. Auctions: Research Opportunities in Marketing

    • Dipankar Chakravarti
    • Eric Greenleaf
    • Rami Zwick

    OriginalPaper Pages: 281 - 296

12. Consumer Control and Empowerment: A Primer

    • Luc Wathieu
    • Lyle Brenner
    • George Wu

    OriginalPaper Pages: 297 - 305

13. Epilogue

    • Daniel McFadden

    Legacy Pages: 307 - 311