Extended Framework for Modeling Choice Behavior Moshe Ben-AkivaDaniel McFaddenVithala Rao OriginalPaper Pages: 187 - 203
Combining Sources of Preference Data for Modeling Complex Decision Processes Jordan J. LouviereRobert J. MeyerJulie Irwin OriginalPaper Pages: 205 - 217
Discrete and Continuous Representations of Unobserved Heterogeneity in Choice Modeling Michel WedelWagner KamakuraCarsten Stig Poulsen OriginalPaper Pages: 219 - 232
Advances in Research on Mental Accounting and Reason-Based Choice Ran Kivetz OriginalPaper Pages: 249 - 266
Risk Perception in the Short Run and in the Long Run Jamil BazEric BriysKlaus Wertenbroch OriginalPaper Pages: 267 - 283
Brand Equity, Consumer Learning and Choice Tülin ErdemJoffre SwaitFlorian Zettelmeyer OriginalPaper Pages: 301 - 318
Multiple-Category Decision-Making: Review and Synthesis Gary J. RussellS. RatneshwarVenkatash H Shankar OriginalPaper Pages: 319 - 332