1. Empathetic responses to advertising: Testing a network of antecedents and consequences

   • Todd A. Mooradian
   • Kurt Matzler
   • Lisa Szykman

   OriginalPaper 15 February 2008 Pages: 79 - 92

   

2. Product uniqueness as a driver of customer utility in mass customization

   • Nikolaus Franke
   • Martin Schreier

   OriginalPaper Open access 28 December 2007 Pages: 93 - 107

   

3. Image feedback effects of brand extensions: Evidence from a longitudinal field study

   • Franziska Völckner
   • Henrik Sattler
   • Gwen Kaufmann

   OriginalPaper 13 November 2007 Pages: 109 - 124

4. Framing effects in mixed price bundling

   • Timothy J. Gilbride
   • Joseph P. Guiltinan
   • Joel E. Urbany

   OriginalPaper 18 January 2008 Pages: 125 - 139

   

5. Hierarchical Bayesian conjoint models incorporating measurement uncertainty

   • John C. Liechty
   • Duncan K. H. Fong
   • Arnaud De Bruyn

   OriginalPaper 12 January 2008 Pages: 141 - 155

   

6. Nonparametric item response theory for investigating dimensionality of marketing scales: A SERVQUAL application

   • Leonard J. Paas
   • Klaas Sijtsma

   OriginalPaper Open access 19 January 2008 Pages: 157 - 170

7. Technological advances in digital cameras: Welfare analysis on easy-to-use characteristics

   • Junji Xiao

   OriginalPaper 01 March 2008 Pages: 171 - 181