1. The positive and negative effects of inventory on category purchase: An empirical analysis

   • David R. Bell
   • Yasemin Boztuğ

   OriginalPaper 18 August 2006 Pages: 1 - 14

   

2. Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities

   • Martin Schreier
   • Stefan Oberhauser
   • Reinhard Prügl

   OriginalPaper 11 January 2007 Pages: 15 - 30

   

3. Strategy and response to purchase intention questions

   • Jayson L. Lusk
   • Leatta McLaughlin
   • Sara R. Jaeger

   OriginalPaper 05 October 2006 Pages: 31 - 44

   

4. Isolating the geodemographic characterisation of retail format choice from the effects of spatial convenience

   • Óscar González-Benito
   • César A. Bustos-Reyes
   • Pablo A. Muñoz-Gallego

   OriginalPaper 24 August 2006 Pages: 45 - 59

   

5. Brand extension naming strategies: An exploratory study of the impact of brand traits

   • Wilfried R. Vanhonacker

   OriginalPaper 11 January 2007 Pages: 61 - 72

6. On dynamic selection of households for direct marketing based on Markov chain models with memory

   • Pieter W. Otter

   OriginalPaper 07 December 2006 Pages: 73 - 84

7. Affective responses to service failure: Anger, regret, and retaliatory versus conciliatory responses

   • Carolyn Bonifield
   • Catherine Cole

   OriginalPaper 13 October 2006 Pages: 85 - 99

   

8. The influence of TV viewing on consumers' body images and related consumption behavior

   • Martin Eisend
   • Jana Möller

   OriginalPaper 09 September 2006 Pages: 101 - 116

   

9. Shelf sequence and proximity effects on online grocery choices

   • Els Breugelmans
   • Katia Campo
   • Els Gijsbrechts

   OriginalPaper 22 August 2006 Pages: 117 - 133