1. Choice Research: A Wealth of Perspectives

   • Dipankar Chakravarti
   • Atanu R. Sinha
   • Jaewhan Kim

   OriginalPaper Pages: 173 - 182

2. Statistical Analysis of Choice Experiments and Surveys

   • Daniel L. McFadden
   • Albert C. Bemmaor
   • Joachim K. Winter

   OriginalPaper Pages: 183 - 196

3. Adjusting Choice Models to Better Predict Market Behavior

   • Greg Allenby
   • Geraldine Fennell
   • Joan Walker

   OriginalPaper Pages: 197 - 208

4. Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry

   • Jean-Pierre Dubé
   • K. Sudhir
   • Naufel Vilcassim

   OriginalPaper Pages: 209 - 224

5. Theory-Driven Choice Models

   • Tülin Erdem
   • Kannan Srinivasan
   • Peter Reiss

   OriginalPaper Pages: 225 - 237

6. Models of Multi-Category Choice Behavior

   • P. B. Seetharaman
   • Siddhartha Chib
   • Andrei Strijnev

   OriginalPaper Pages: 239 - 254

7. Recent Progress on Endogeneity in Choice Modeling

   • Jordan Louviere
   • Kenneth Train
   • Donald Waldman

   OriginalPaper Pages: 255 - 265

8. Spatial Models in Marketing

   • Eric T. Bradlow
   • Bart Bronnenberg
   • Sha Yang

   OriginalPaper Pages: 267 - 278

9. Choice Models and Customer Relationship Management

   • Wagner Kamakura
   • Carl F. Mela
   • Ron Wilcox

   OriginalPaper Pages: 279 - 291

10. Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry

    • Puneet Manchanda
    • Dick R. Wittink
    • Ying Xie

    OriginalPaper Pages: 293 - 308

11. Choice in Interactive Environments

    • Joel H. Steckel
    • Russell S. Winer
    • Arvind Rangaswamy

    OriginalPaper Pages: 309 - 320

12. A New Look at Constructed Choice Processes

    • Dale Griffin
    • Wendy Liu
    • Uzma Khan

    OriginalPaper Pages: 321 - 333

13. Choice Based on Goals

    • Stijn M. J. Van Osselaer
    • Suresh Ramanathan
    • Nader T. Tavassoli

    OriginalPaper Pages: 335 - 346

14. The Psychology of Intertemporal Discounting: Why are Distant Events Valued Differently from Proximal Ones?

    • Dilip Soman
    • George Ainslie
    • Gal Zauberman

    OriginalPaper Pages: 347 - 360

15. Incorporating Behavioral Anomalies in Strategic Models

    • Chakravarthi Narasimhan
    • Chuan He
    • Z. John Zhang

    OriginalPaper Pages: 361 - 373

16. Decision Neuroscience

    • Baba Shiv
    • Antoine Bechara
    • A. Peter Mcgraw

    OriginalPaper Pages: 375 - 386

17. Decision Strategy and Structure in Households: A “Groups” Perspective

    • Wiktor Adamowicz
    • Michel Hanemann
    • Robert Sorkin

    OriginalPaper Pages: 387 - 399

18. Economics, Psychology, and Social Dynamics of Consumer Bidding in Auctions

    • Amar Cheema
    • Peter T. L. Popkowski Leszczyc
    • Robert Zeithammer

    OriginalPaper Pages: 401 - 413

19. The Firm's Management of Social Interactions

    • David Godes
    • Dina Mayzlin
    • Peeter Verlegh

    OriginalPaper Pages: 415 - 428

20. Cognition, Persuasion and Decision Making in Older Consumers

    • Carolyn Yoon
    • Gilles Laurent
    • Ian Skurnik

    OriginalPaper Pages: 429 - 441

21. Psychology, Behavioral Economics, and Public Policy

    • On Amir
    • Dan Ariely
    • Jose Silva

    OriginalPaper Pages: 443 - 454