1. Editorial: I have an avatar therefore I exist

   • Savvas Papagiannidis
   • Michael Bourlakis
   • Feng Li

   EditorialNotes 10 March 2009 Pages: 1 - 2

2. Online gaming: a scoping study of massively multi-player online role playing games

   • Alex Meredith
   • Zaheer Hussain
   • Mark D. Griffiths

   OriginalPaper 10 March 2009 Pages: 3 - 26

3. The development of VAG—a 3D virtual agribusiness environment and strategy game

   • Kim P. Bryceson

   OriginalPaper 10 March 2009 Pages: 27 - 47

4. Beyond e-business models: the road to virtual worlds

   • Maria Rosita Cagnina
   • Michele Poian

   OriginalPaper 19 March 2009 Pages: 49 - 75

5. Virtual item purchase behavior in virtual worlds: an exploratory investigation

   • Yue Guo
   • Stuart Barnes

   OriginalPaper 10 March 2009 Pages: 77 - 96

6. Virtual item sales as a revenue model: identifying attributes that drive purchase decisions

   • Vili Lehdonvirta

   OriginalPaper 10 March 2009 Pages: 97 - 113

7. If you build it will they come?—An empirical investigation of consumer perceptions and strategy in virtual worlds

   • Lakshmi Goel
   • Sonja Prokopec

   OriginalPaper 10 March 2009 Pages: 115 - 134

8. Retail spatial evolution: paving the way from traditional to metaverse retailing

   • Michael Bourlakis
   • Savvas Papagiannidis
   • Feng Li

   OriginalPaper 10 March 2009 Pages: 135 - 148