Volume 37, Issue 2

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June 2014

Special Issue: Consumer Socialization, Buying Decisions and Consumer Behavior in Children

Issue Editors:

Gunnar Mau,
Hanna Schramm-Klein,
Lucia A. Reisch

8 articles in this issue

Consumer Socialization, Buying Decisions, and Consumer Behaviour in Children: Introduction to the Special Issue
Gunnar Mau
Hanna Schramm-Klein
Lucia Reisch
Editorial note 14 March 2014 Pages: 155 - 160
A Dual-Step and Dual-Process Model of Advertising Effects: Implications for Reducing the Negative Impact of Advertising on Children's Consumption Behaviour
Oliver B. Büttner
Arnd Florack
Benjamin G. Serfas
Original Paper 31 December 2013 Pages: 161 - 182
Clarifying the Relationship between Involvement Variables and Advertising Effectiveness among Young People
Tali Te’eni-Harari
Original Paper 01 June 2013 Pages: 183 - 203
Assessing the What Is Beautiful Is Good Stereotype and the Influence of Moderately Attractive and Less Attractive Advertising Models on Self-Perception, Ad Attitudes, and Purchase Intentions of 8–13-Year-Old Children
Iris Vermeir
Dieneke Van de Sompel
Original Paper 23 October 2013 Pages: 205 - 233
Children’s Responses to Traditional Versus Hybrid Advertising Formats: The Moderating Role of Persuasion Knowledge
Yann Verhellen
Caroline Oates
Nathalie Dens
Original Paper 06 March 2014 Pages: 235 - 255
The Relationship of Persuasion Knowledge, Identification of Commercial Intent and Persuasion Outcomes in Advergames—the Role of Media Context and Presence
Martin K. J. Waiguny
Michelle R. Nelson
Ralf Terlutter
Original Paper 07 July 2013 Pages: 257 - 277
Adolescents’ Assessments of Advertisements for Unhealthy Food: an Example of Warning Labels for Soft Drinks
Tobias Effertz
Marie-Kristin Franke
Thorsten Teichert
Original Paper 27 December 2013 Pages: 279 - 299
Talking Fashion in Female Friendship Groups: Negotiating the Necessary Marketplace Skills and Knowledge
Cagri Yalkin
Richard Rosenbaum-Elliott
Original Paper 27 May 2014 Pages: 301 - 331

Volume 37, Issue 2

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