1. Introduction to Special Issue on Marketing Ethics

   • Scott J. Vitell

   Introduction Pages: 1 - 2

2. Ethical Guidelines for Marketing Practice: A Reply to Gaski & Some Observations on the Role of Normative Marketing Ethics

   • N. Craig Smith

   OriginalPaper Pages: 3 - 18

3. Normative Marketing Ethics Redux, Incorporating a Reply to Smith

   • John F. Gaski

   OriginalPaper Pages: 19 - 34

4. Measuring Ethical Ideology in Business Ethics: A Critical Analysis of the Ethics Position Questionnaire

   • Mark A. Davis
   • Mark G. Andersen
   • Mary B. Curtis

   OriginalPaper Pages: 35 - 53

5. Is Cross-Cultural Similarity an Indicator of Similar Marketing Ethics?

   • Anusorn Singhapakdi
   • Janet K. M. Marta
   • Muris Cicic

   OriginalPaper Pages: 55 - 68

6. Determinants of Ethical Behavior: A Study of Autosalespeople

   • Earl D. Honeycutt Jr.
   • Myron Glassman
   • Kiran Karande

   OriginalPaper Pages: 69 - 79

7. Paternalism, Limited Paternalism and the Pontius Pilate Plight When Researching Children

   • Roshan D. Ahuja
   • Mary Walker
   • Raghu Tadepalli

   OriginalPaper Pages: 81 - 92