Business, Market, and Competitive Analysis (BMCA) Tools and Techniques

Abstract

Every business always looks for sustainable success (either survival, growth, profitability, or a combination). An enterprise that does its business in a competitive business environment and market should constantly be able to create and deliver superior value to the key stakeholders (particularly key customers). For this purpose the executives of an organization should be able to make correct decisions and take proper actions in all managerial levels (strategic, tactical, and operational). The accuracy and effectiveness of the decisions seriously depends on being intelligent and insightful about internal and external business issues and problems, which is conceptualized as marketology. In other words, business success can be achieved through strong business strategies and effective decisions relying on intelligence/insight for outcomes of marketology.