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Problems of Public Relations Historiography and Perspectives of a Functional-Integrative Stratification Model

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Perspectives on Public Relations Historiography and Historical Theorization

Abstract

Historiography is presented here as a reflective part and sub-discipline of history. There are some important questions for the historiography of public relations, beginning with the origin of public relations, the definition of public relations and related concepts and periodization to mention some of the most important. A functional-integrative stratification model with five different strata is presented with the aim of giving some answers to the formulated questions and solution to problems. All public relations are descended from forms of communication, but not all types of communication can and should be understood as public relations.

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Authors
  1. Günter Bentele
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Editor information

Editors and Affiliations

  1. Faculty of Media & Communication, Bournemouth University, UK

    Tom Watson (Professor of Public Relations) (Professor of Public Relations)

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© 2015 Günter Bentele

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Bentele, G. (2015). Problems of Public Relations Historiography and Perspectives of a Functional-Integrative Stratification Model. In: Watson, T. (eds) Perspectives on Public Relations Historiography and Historical Theorization. National Perspectives on the Development of Public Relations. Palgrave Pivot, London. https://doi.org/10.1057/9781137404381_3

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