Abstract
In Chapter 3 we looked at Spanish retail banks’ generic business model as an ideal type or construct, before going on in Chapter 4 to describe and review Santander’s model based on the way it works, its strategic approach, and other components.
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© 2008 Kimio Kase and Tanguy Jacopin
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Kase, K., Jacopin, T. (2008). Business Model of BBVA — Banco Bilbao Vizcaya Argentaria. In: CEOs as Leaders and Strategy Designers. Palgrave Studies in Banking and Financial Institutions. Palgrave Macmillan, London. https://doi.org/10.1057/9780230590465_5
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DOI: https://doi.org/10.1057/9780230590465_5
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-36050-5
Online ISBN: 978-0-230-59046-5
eBook Packages: Palgrave Economics & Finance CollectionEconomics and Finance (R0)