Abstract
Personal business is about enabling customers to better determine how, where and at what cost they want to do business. It is about providing customers not only with increased options but also with better guidance to make the right personal choices.
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Notes
Chris Locke, Doc Searls, David Weinberger and Rick Levine (1999) The Cluetrain Manifesto: The End of Business as Usual, Perseus Books, New York.
Kevin Kelly (1994) Out of Control: The New Biology of Machines, Social Systems and the Economic World, Persius Books, Cambridge
Nikolaus Doll (2011) “Nur voll vernetzte Autos locken junge Kunden an,” Die Welt, March 10, 2011, p. 12.
John Hagel and John Seely Brown (2005) The Only Sustainable Edge: Why Business Strategy Depends On Productive Friction And Dynamic Specialization, Harvard Business School Press, Boston, MA p. 94.
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© 2011 Erik Schlie, Jörg Rheinboldt & Niko Marcel Waesche
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Schlie, E., Rheinboldt, J., Waesche, N.M. (2011). The future of web business is personal. In: SimplySeven. IE Business Publishing. Palgrave Macmillan, London. https://doi.org/10.1057/9780230349674_10
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DOI: https://doi.org/10.1057/9780230349674_10
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-33894-8
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