Abstract
The American TV series Sex and the City, produced by HBO (Home Box Office), ran from 1998 to 2004. The programme received seven Amy Awards and attracted audiences in 200 countries. When the film Sex and the City was released in 2008, this worldwide audience took the opportunity to revisit the original TV drama (Beard, 2008, p. 40). In Japan, the cable TV station WOWWOW broadcast six seasons between 2000 to 2004, and each season was repeated more than 10 times.1
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© 2011 Aiko Yoshioka
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Yoshioka, A. (2011). Fashion, Self, Postmodern Consumer Culture and Sex and the City . In: Haghirian, P. (eds) Japanese Consumer Dynamics. Palgrave Macmillan, London. https://doi.org/10.1057/9780230302228_10
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DOI: https://doi.org/10.1057/9780230302228_10
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