Abstract
2014 witnessed a full-scale mobilization of China’s government affairs new media platforms and the emergence of platform diversification. Under the framework of “Weibo, WeChat and Client”, government affairs new media platforms have been extended to ‘10+’ mobile media platforms under six different new media categories. In particular, audio-visual new media for government affairs represented by short videos and internet radio, as well as government affairs new media based on mobile search applications such as “Direct Channel to Government” have realized their open convergence from “time shift” to “displacement”. The nonlinear developmental trends in their mobilization, socialization, O2O service and audio-visual technology are evident. Meanwhile, with the rapid evolution of mobile new media, morphological differentiation and the dynamic migration of audience attention, government affairs new media are developing in an increasingly impetuous environment.
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Notes
- 1.
The classical definition of “new media” given by renowned US science & technology magazine Online.
- 2.
Zenghui Li: “Where There Are Netizens, There Are Government Affairs New Media”, People’s Daily at February 12th, 2015, the 20th edition.
- 3.
Unspecified source of information and government affairs new media statistics are from the independent database of new media laboratory at the Research Institute of Media and Public Affairs of the Communication University of China, as of February 2015.
- 4.
“Himalaya FM” is the largest audio sharing we media platform in China with 120 million registered users, as of January 29, 2015.
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Hou, E. (2017). Development Report on China’s Government Affairs New Media in 2014. In: Tang, X., Wu, X., Huang, C., Liu, R. (eds) Development Report on China’s New Media. Research Series on the Chinese Dream and China’s Development Path. Springer, Singapore. https://doi.org/10.1007/978-981-10-3683-5_9
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DOI: https://doi.org/10.1007/978-981-10-3683-5_9
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