Abstract
New communication technologies have reshaped traditional news dissemination mechanisms. Currently, with micro-communication gradually becoming the mainstream form of communication, it is necessary to establish a newspaper micro-communication capability evaluation system to meet the needs of media convergence. An analysis of currently existing problems with newspapers’ micro-communication capabilities is based on an evaluation of its current micro-communication capabilities. This can provide rational suggestions for enhancing newspapers’ micro-communication capabilities and achieve effective results.
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Notes
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Xujun Tang, Chuxin Huang, Ruisheng Liu, Micro-Communication: A Rising Mainstream Means of Communication-Status Quo, characteristics and Significance, News and Writing, September 2014.
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The 2014 Special Campaign against Internet Piracy was concluded with full success, http://www.ncac.gov.cn/chinacopyright/contents/596/239483.html, January 4, 2015.
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Enhance network copyright enforcement supervision and maintain the network copyright and communication order, http://www.sipo.gov.cn/mtjj/2015/201501/t20150130_1069446.html, January 30, 2015.
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© 2017 Social Sciences Academic Press and Springer Nature Singapore Pte Ltd.
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Huang, C., Zhang, A., Wang, D. (2017). Report on the Micro-communication Capacity of Chinese Newspapers. In: Tang, X., Wu, X., Huang, C., Liu, R. (eds) Development Report on China’s New Media. Research Series on the Chinese Dream and China’s Development Path. Springer, Singapore. https://doi.org/10.1007/978-981-10-3683-5_7
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DOI: https://doi.org/10.1007/978-981-10-3683-5_7
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