Abstract
In 2014, the transformation of China’s television industry accelerated. To adapt to the media convergence trend, media of all levels have conducted a lot of exploration in promoting convergence of traditional and new media. This paper analyzes the main features of the transformation of the television industry from four aspects: mechanism reform, content industry, socialization and Internet TV. Meanwhile, a few suggestions are provided for the future development of China’s television industry.
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Notes
- 1.
Guangdiandujia, “Report on Development of Nation-wide Satellite Channels,” December 9, 2014, http://chuansong.me/n/979045.
- 2.
Xihuanet: Mango TV takes Hunan TV’s “exclusive broadcasting” resources to occupy South market, 5th November 2014, http://news.xinhuanet.com/ent/2014-11/05/c_127180249.htm.
- 3.
Huanqiu.com: iQIYI exclusively broadcasted CCTV Spring Festival Gala, making global online live record, 25th February 2015, http://tech.huanqiu.com/original/2015-02/5745035.html.
- 4.
Souhu.com: Dragon TV allied with Aili as traditional television’s “embracing” Internet, 11th June 2014, http://it.sohu.com/20140611/n400686567.shtml.
- 5.
CNAD.com:Goddess’ New Dress: A television shopping show directly marketed to Internet, 4th September 2014, http://news.cnad.com/html/Article/2014/0904/2014090413503574.shtml.
- 6.
Souhu.com: From F2O to T2O: new playing of television variety show, 29th August 2014, http://roll.sohu.com/20140829/n403887988.shtml.
- 7.
iRearch Consultancy: China online market scale is near 7 trillion yuan in 2014Q3 with 22.8% of advertising revue from mobile terminals, October 22, 2014, http://report.iresearch.cn/html/20141022/240137.shtml.
- 8.
QQ.com: WeChat Shake reached 11 trillion times totally on the Spring Festival Gala, 18th February 2015, http://bi.qq.com/a/20150218/025398.htm.
- 9.
Techweb: Microblog and Dragon TV have reached cooperation on Integration of Television and Internet for program production and broadcast, September 19, 2014, http://www.techweb.com.cn/internet/2014-09-18/2077254.shtml.
- 10.
Techweb: Microblog and Dragon TV have reached cooperation on Integration of Television and Internet for program production and broadcast, September 19, 2014, http://www.techweb.com.cn/internet/2014-09-18/2077254.shtml.
- 11.
“Public Service Content in a Connected Society,” Ofcom Consultation Report, 15 December 2014, http://stakeholders.ofcom.org.uk/binaries/consultations/psb-review-3/summary/PSBR-3.pdf.
- 12.
“Public Service Content in a Connected Society,” “Ofcom Consultation Report,” 15 December 2014, http://stakeholders.ofcom.org.uk/binaries/consultations/psb-review-3/summary/PSBR-3.pdf.
- 13.
“Public Service Content in a Connected Society”, Ofcom Consultation Report, 15 December.
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© 2017 Social Sciences Academic Press and Springer Nature Singapore Pte Ltd.
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Yin, L., Xiang, J. (2017). Report on China’s Television Industry Convergence and Transformation in 2014. In: Tang, X., Wu, X., Huang, C., Liu, R. (eds) Development Report on China’s New Media. Research Series on the Chinese Dream and China’s Development Path. Springer, Singapore. https://doi.org/10.1007/978-981-10-3683-5_6
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DOI: https://doi.org/10.1007/978-981-10-3683-5_6
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